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Humanizing Complexity.
‍Scaling Innovation.

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Hello, I am Dushyant Arora (aka Dee). For over 25 years, I have bridged the gap between AI-led startups, Government services, and Global enterprises. I shape digital products that are not just intelligent, but radically inclusive.

Dushyant Arora
THE VISION
The Vision

Technology is only as powerful as it accessible.

We are at a historic intersection of Artificial Intelligence and public utility. My "Why" is simple: I believe that whether we are building an AI companion for the elderly or digitizing national housing services, the standard for quality must be the same - trust, safety, and measurable human value.I design to dismantle barriers. I build to ensure that the future of tech includes everyone.
THE METHODOLOGY

Radical clarity in process.

SERVICE DESIGN AT SCALE

Systems Thinking

I don’t just design screens; I design ecosystems. Using GDS standards and rigorous service blueprinting, I map complex policy and business goals into seamless user pathways.

IMPACT

Delivered ~£200K+ annual savings for UK Gov process improvement projects via design-led automation.

THE MODEL-UX INTERACTION

AI-First Strategy

I bridge the gap between LLMs and human intent. I specialize in defining interaction patterns, ethical guardrails, and trust layers for AI products, moving them from 'tech demo' to 'daily habit.'

IMPACT

Helped secure $500K+ pre-seed round for the startup's through MVP strategy.

DESIGNING FOR THE 100%

Inclusive Growth

Accessibility and inclusion aren't afterthoughts; they are growth levers. I scale design practices, creating cultures of experimentation that drive IPO-ready metrics.

IMPACT

40% uplift in mobile bookings for MakeMyTrip Travel e-commerce giant through App UX and design strategy.

ENGAGEMENTS

AI & Startups (0-1)

CHIEF DESIGN OFFICER & PRODUCT STRATEGY

I partner with founders to define product vision, build MVPs, and secure funding.

Focus: AI-First Interfaces, Trust & Safety, Investor Storytelling.

HIGHLIGHT

CareFlick (Co-Founder & Chief Design Officer)

Public Sector & Enterprise

SERVICE DESIGN TRANSFORMATION

I help large organizations and governments modernize legacy systems into user-centred digital services.

Focus: GDS Compliance, Service Blueprinting, UX Audits.

HIGHLIGHT

Ministry of Housing, Communities and Local Government (UK) & Edenred

Design Leadership

PEOPLE, PROCESS, SYSTEMS, MEASUREMENT & CULTURE

I build and mentor high-performance design teams, establishing the "Design Ops" required for agile delivery.

Focus: Hiring, Mentorship, Cross-functional Workshops.

HIGHLIGHT

MakeMyTrip & QS

25+

Years designing digital products & services

500K+

Pre-seed funding secured (USD) through MVP strategy

32+

Products & services launched from discovery → live

120M+

Users reached in healthcare, travel, education, consumer platforms and public sector